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HomeMy WebLinkAboutItem No. 37/6/2021 1 1 Legislative and Public Affairs Committee  July 12, 2021  2 2 1 2 7/6/2021 2 3 3 Audit Findings No use of paid social media features Good understanding of audience Social media not covered by Corp ID Standards Manual Effective marketing materials 4 4 3 4 7/6/2021 3 5 5 86% OC San staff completely agree or agree that OC San's outreach representatives play a critical role in the success of the agency's projects. 6 6 5 6 7/6/2021 4 Areas for Growth (Internal) More virtu a l outreach options,webinars Streamline in-person community updates Expand partnerships with community partners 7 7 8 8 7 8 7/6/2021 5 79% Community members completely agreed or somewhat agreed with the statements, "I was notified before the project near my home of business began" and "I was informed how the project would impact me." 9 9 83% Community members completely agreed or somewhat agreed with the statement, "Once the project began, I knew the project schedule and duration." 10 10 9 10 7/6/2021 6 •Noise • Project duration •Vibration Top Complaints 11 11 86% of residents reported being very or somewhat satisfied with text messages-identified as the best way to be informed of project benefits/impacts. 83% of residents reported being very or somewhat satisfied with OC San's efforts to keep them informed during the project that impacted their home/business. Community Survey Highlights More virtual outreach options 12 12 11 12 7/6/2021 7 Community Survey Highlights More virtu a l outreach options,webinars More virtu a l outreach options,webinars 50% of residents knew that OC San coordinates with city partners to mitigate impacts to the community 43% of residents reported not noticing OC San's social media posts or seeing in-person presentations 13 13 City Partner Highlights More virtu a l outreach options,webinars More virtu a l outreach options,webinars City partners believe OC San's current methods of communication are effective City partners have a favorable view of OC San's outreach team/program and trust staff handles inquiries promptly City partners would like to see better construction management with contractors Streamlined community updates 14 14 13 14 7/6/2021 8 "The outreach team is OC San's shining star." Engineer, City of Anaheim 15 15 Key Recommendations 16 16 15 16 7/6/2021 9 Adopt OC San outreach plan Expand virtual outreach options 17 17 Adopt budget for social media advertising Revamp in-person presentations Highlight efforts to mitigate impacts 18 18 17 18 7/6/2021 10 Questions 19 19 19