HomeMy WebLinkAboutItem No. 37/6/2021
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Legislative and Public Affairs Committee
July 12, 2021
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Audit Findings
No use of paid social media features
Good understanding of audience
Social media not covered by
Corp ID Standards Manual
Effective marketing materials
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86%
OC San staff completely agree
or agree that OC San's
outreach representatives play a
critical role in the success of
the agency's projects.
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Areas for Growth (Internal)
More virtu a l outreach options,webinars Streamline in-person community
updates
Expand partnerships with community
partners 7
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79%
Community members
completely agreed or
somewhat agreed with
the statements, "I was
notified before the project
near my home of
business began" and "I
was informed how the
project would impact
me."
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83%
Community members
completely agreed or
somewhat agreed with
the statement, "Once the
project began, I knew the
project schedule and
duration."
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•Noise
• Project duration
•Vibration
Top Complaints
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86% of residents reported being very or somewhat
satisfied with text messages-identified as the best way to
be informed of project benefits/impacts.
83% of residents reported being very or somewhat
satisfied with OC San's efforts to keep them informed
during the project that impacted their home/business.
Community Survey Highlights
More virtual outreach options
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Community Survey Highlights
More virtu a l outreach options,webinars More virtu a l outreach options,webinars 50% of residents knew that OC San coordinates
with city partners to mitigate impacts to the
community
43% of residents reported not noticing OC San's
social media posts or seeing in-person
presentations
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City Partner Highlights
More virtu a l outreach options,webinars More virtu a l outreach options,webinars
City partners believe OC San's current methods of
communication are effective
City partners have a favorable view of OC San's outreach
team/program and trust staff handles inquiries promptly
City partners would like to see better construction
management with contractors
Streamlined community updates
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"The outreach team is OC
San's shining star."
Engineer, City of Anaheim
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Key
Recommendations
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Adopt OC San outreach plan
Expand virtual outreach options
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Adopt budget for social media
advertising
Revamp in-person presentations
Highlight efforts to mitigate impacts
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Questions
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