HomeMy WebLinkAboutItem 3 PPP 09-14-2020 Legislative Committee - OCSD BrandingOCSD Branding
Jennifer Cabral, Administration Manager
LaPA Committee
September 14, 2020
OCSD Branding
1954 19981989
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Why Consider this Now
•Outdated.
•Unclear.
•Difficult and costly to print.
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Rebranding Efforts
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Input Received
•Simplify. Current one is too complex and needs a narrative.
•Incorporate water into the design for quick recognition water vs. trash.
•Water drop and leaf to incorporate water and biosolids.
•Suggestion:
OC San with Orange County Sanitation District Logo
and Theme
*keep OCSD logo as official seal.Page 5
Design Process
•Five designs created by OCSD’s Graphic Designer and submitted for staff’s input.
•Staff proposed additional designs and 11 options submitted for consideration.
•Top four designs considered by board leadership, industry contacts, and management.
•Staff’s recommendation….
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New Proposed Logo
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