HomeMy WebLinkAbout97.Item 5 PPP PAO Strat PlanPublic Affairs Strategic Plan
July 2016 –June 2018
Presenter: Jennifer Cabral –Principal Public Affairs Specialist
March 15, 2016
Public Affairs Team
Jennifer Cabral, Principal Public Affairs Specialist
Rebecca Long, Senior Public Affairs Specialist
Kelly Newell, Public Affairs Specialist
Gregg Deterding, Graphics Coordinator
Cheryl Scott, Administrative Assistant
Tanya Chong, Senior Staff Analyst
Daisy Covarrubias, Senior Staff Analyst
Public Affairs: What We Do
Internal Communications
Legislative & Grants
External Communications
Educational Outreach
Community RelationsMedia Relations
Branding & Messaging
2015-2016 Highlights To-Date
Community Education
8 Community Events
16 Speaking Engagements
133 Tours
1,200 Sewer Science Participants
Reaching over 5,000 people
Internal Communications
167 Publications
Community Relations
29 Notifications
4 Community Meetings
Industry Experts
11 Agency Awards
Hosted State of the District
Media/Social Relations
200 social media posts reaching over
21,000 people
Published 15 News Releases with over
500 articles mentioning OCSD
40 Website Posts.
Grants
2 Grants Received
Totaling $1.4 million Legislative
40 bills Tracked and Analyzed
11 Federal Positions
6 State Positions
Internal & External
Communications
Community Relations, Public Education & Outreach
Community Events
OC Eco Challenge at Angel Stadium
Fountain Valley SummerFest
Fountain Valley –Courreges & Fulton Science Night
Fullerton STEM High School Science Night
Huntington Beach Green Expo
Irvine Korean Festival
Children’s Water Festival
Los Alamitos Wings, Wheels & Rotors
Seal Beach Leisure World Community Expo
Costa Mesa Green Coast Day
Coast Keeper Panelist –Orange and Costa Mesa
Newport Beach Green Expo
OC Science and Engineering Fair
OC Public Works Day
Coastal Clean Up Day
Placentia Heritage Festival & Parade
Tustin Chili Cook-Off
La Habra Corn Festival
La Palma Event
Capital Project and Maintenance Outreach
•Construction hotline
with 24/7 community
liaison availability
•Notifications (mailers,
emails, website updates,
social media postings)
•Community meetings
and presentations
Traditional & Social Media Relations
•OCSD News Alerts
•Continue to build local media
relationships
•Issue press releases
•Identify subject matter experts for media interviews
•Daily posts to social media accounts
•Increase number of followers
and expand our reach
OCSewers
@OCSewers
OC Sewers
Our Focus for 2016 –2018
•Employee communications
•Local government affairs
•Evaluation of OCSD tours
•Grant application and coordination
Be SocialConnect with Us!
Please visit our website www.ocsd.com
@ocsewers