HomeMy WebLinkAbout97.030915 Public Affairs Strat Plan PPPPublic Affairs Strategic
Plan
2015 -2016
Monday, March 9, 2015
Public Affairs Team
Jennifer Cabral, Principal Public Affairs Specialist
Rebecca Long, Senior Public Affairs Specialist
Kelly Newell, Public Affairs Specialist
Gregg Deterding, Graphics Coordinator
Cheryl Scott, Administrative Assistant
Tanya Chong, Staff Analyst
•Board Relations
•Community Relations
•Public Education
•Media/Social Relations
•External Communications
•Internal Communications
Overview
Board Relations
Community Relations, Public Education
and Outreach
•Tour Program
•Speakers Bureau
•Sewer Science
•Educational Videos
•What 2 Flush
Capital Project and Maintenance
Outreach
•Construction hotline
with 24/7 community
liaison availability
•Notifications (mailers,
emails, website updates,
social media postings)
•Community meetings
and presentations
•OCSD News Alerts
•Reestablish local media
relationships
•Issue press releases
•Identify subject matter experts
for media interviews
•Daily posts to social media
accounts
•Increase number of followers
and expand our reach
Traditional & Social
Media Relations
Orange County
Sanitation District
@OC_Sewers
OC Sewers
External Communications
•Collateral materials
•Website
•Branding
•Partner with other
organizations
Internal Communications
What's New for 2015-2016
•Branding Proposal
•Launch Sewer Science Program for High School
Students
•Expand Speakers Bureau Program
•Update PSAs and OCSD videos
•2015 Joint Open House with Orange County Water
District
•Host a “State of the District”
Questions