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HomeMy WebLinkAbout97.030915 Public Affairs Strat Plan PPPPublic Affairs Strategic Plan 2015 -2016 Monday, March 9, 2015 Public Affairs Team Jennifer Cabral, Principal Public Affairs Specialist Rebecca Long, Senior Public Affairs Specialist Kelly Newell, Public Affairs Specialist Gregg Deterding, Graphics Coordinator Cheryl Scott, Administrative Assistant Tanya Chong, Staff Analyst •Board Relations •Community Relations •Public Education •Media/Social Relations •External Communications •Internal Communications Overview Board Relations Community Relations, Public Education and Outreach •Tour Program •Speakers Bureau •Sewer Science •Educational Videos •What 2 Flush Capital Project and Maintenance Outreach •Construction hotline with 24/7 community liaison availability •Notifications (mailers, emails, website updates, social media postings) •Community meetings and presentations •OCSD News Alerts •Reestablish local media relationships •Issue press releases •Identify subject matter experts for media interviews •Daily posts to social media accounts •Increase number of followers and expand our reach Traditional & Social Media Relations Orange County Sanitation District @OC_Sewers OC Sewers External Communications •Collateral materials •Website •Branding •Partner with other organizations Internal Communications What's New for 2015-2016 •Branding Proposal •Launch Sewer Science Program for High School Students •Expand Speakers Bureau Program •Update PSAs and OCSD videos •2015 Joint Open House with Orange County Water District •Host a “State of the District” Questions